I sold out two months' worth of sponsorships in 23 hours

This one tweet helped me sell out over two months' worth of sponsorships for my newsletter Bot Eat Brain in less than a day.

This one tweet helped me sell out over two months' worth of sponsorships for my newsletter Bot Eat Brain in less than a day:

Anthony Castrio 🏃 @AnthonyCastrio

I want to sell out of sponsorship slots for February so I'm going to do something kind of dumb. Sponsorships are now $5 for one or three for $10 until the month is sold out.

passionfroot.xyzBot Eat Brain | PassionfrootLet’s work together! Visit my Passionfroot page for more info and to book your slot.

I dropped my prices from cheap to dirt cheap for two reasons:

1. Next month I can say "last month we sold out!"

2. If a post is sponsored I feel obligated to finish writing and publish it.

One thing I've really struggled with as an Indie Maker is consistency.

Maybe you've had this problem too?

I get a new idea and have a burst of energy and inspiration. It's enough to get a product out the door, but it's not enough to follow through.

Sometimes it's not even enough to get to launch.

After a few weeks, I lose the motivation to keep working on it, then I lose momentum, and the project falls flat on its face.

Then it's on to the next shiny new idea and the cycle repeats.

The only solution I've found that works?

External motivation.

Carrots and Sticks. The threat of public humiliation or people getting angry at me.

That's why I decided to drop my prices so low. If every post is sponsored, then every post comes with a big stick poking me in the back to follow through.

Either I finish and get my reward: Money! New subscribers!

Or I fail and get my punishment: Angry sponsors! Shame!

All the good stuff as a creator comes after the fun runs out and the grind begins, so find whatever ways you can to force yourself to follow through.

Then you'll finally get to see a project succeed.